“Play on Playa” – Taking Your Branded Video Content to Social Networks and Beyond

Posted by vitomy on April 25, 2011 0 Comments

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There is nothing like having your own, customized online video player to showcase the best of your branded videos. The formula is a simple one and it boosts marketing power like a digital amplifier: you acquire a video player, customize and embed it into your website, potential clients visit your site, they watch your branded content, and you get higher sales. That still works but ever since social media made the Internet dynamic a bit more complicated in nature, this easy equation has required a few more factors.

The principle change that needs to be made to the video content-power marketing equation is of course adapting it to the social media dynamic. To clarify what that is, we are talking about those user driven web pages, forums, and networks that are the favored means for billions of people to interact with others online. These are the virtual communities where your potential clients are hanging out so to meet and connect with them, you also need to show up for the party.

In other words, you need to get away from the comfort of your own website and find your potential clients on social networks. It’s kind of like being a virtual traveling salesperson except that the structure of social media helps you connect with a higher number of true potential clients on a broader scale and at lower costs (free). Instead of knocking on as many doors as possible and letting chance govern your sales record, social networks allow you to join groups whose members have already shown a potential interest in your product. After connecting with them, it’s time to put your branded content and custom video player into action.

This is a huge, positive step to take for your branding because:

Social network users love to share content – These sites encourage users to share content so if they like your videos, they are going to help you with branding by sharing them with other users. Not only is this type of branding free of charge but it’s also priceless because huge numbers of people are potentially exposed to your brand.

Social network users love to comment on video content – This is why you have to be careful about embedding video that is of the highest quality. Social network users like to share their thoughts so you can be guaranteed that they are going to have a word or two to say about your videos. Their comments about your branded content can boost marketing potential because they add sincerity to the equation.

Video content on social networks is more likely to go viral – High numbers of users combined with the ability to share and comment on entertaining and informative videos can make them go viral. If this marketing dream comes true, your brand will have gone way beyond your website and social networks because hundreds of people will be linking your content to their own websites. If you put a link in that viral video leading back to your website, guess where thousands and thousands of potential clients will end up?

Social networks are the most popular websites on the Internet. Adapt your customized video player to these platforms and your branded marketing videos will become priceless. Sign up for a free account to Vitomy – a new online video platform for small businesses – to get started today.

Check out the “Make Your Own Playa” Sample Video Player.