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Adobe ditches mobile Flash

Posted by vitomy on November 9, 2011  0 Comments

JobsWasRight

As you might be aware, Vitomy recently became much more mobile friendly by supporting views on HTML5 devices. Steve Jobs famously, and many would say boldly, bet that the broader industry would move away from Flash content by leaving Flash support out of iPhones and iPads.

Well, as a Wired.com headline noted today, it turns out that was a pretty good bet. Adobe has announced it’s killing development of its Flash plug-in for mobile browsers.

 

 

HTML5 is, as officially as is really possible, the future of mobile video.

In an abrupt about-face in its mobile software strategy, Adobe will soon cease developing its Flash Player plug-in for mobile browsers. Adobe said it would abandon mobile flash development, nudge developers to the Adobe Air platform and wholeheartedly back what had been a rival approach — HTML5.

“HTML5 is now universally supported on major mobile devices, in some cases exclusively,” Adobe VP Danny Winokur said in a clear reference to Apple’s rejection of Flash support on its dominant iOS devices: the iPad, iPhone and iPod touch. “This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.”

Click here for the full article from Wired.

Vitomy was designed from the ground up to empower small- and medium-sized businesses to make the most of the video marketing efforts. Whether your audience is using devices that are optimized for HTML5 or Flash, Vitomy is the best way to reach them with your branded video content.

To experience Vitomy for yourself, click here and try a free account for yourself.

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