Benefits of Branding Your YouTube Videos

Posted by vitomy on May 16, 2011 0 Comments

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In case you weren’t aware, YouTube is one of the most popular websites on the Internet. No, let’s change that to one of the most popular Internet sites of all time. Even if you do have an online video player, it only makes sense to also upload your videos to this universe of online videos. But don’t stop there. Before presenting them to the public, make sure to garnish them with some straight up, no-nonsense branding. Here are a few reasons why you really should not neglect to build custom players for your websites and social networks using YouTube videos:

Connect with billions of people on YouTube – Ok, maybe I should have said, “potentially connect with billions of people” but even with this modification, we are still talking about some mind blowing possibilities. Yes, a fair percentage of the world’s population watch and upload videos on YouTube and when you also start uploading videos, anyone in the world with Internet access can find and watch them. It’s up to you and your marketing teams to put in an appropriate title and include the tags that will help these valuable marketing pieces turn up in search results both at and away from YouTube. You need to do the same for videos players on your website but it’s important to make sure that those videos are also uploaded to YouTube. This is so you can ensure your videos are found by users on search engines and in YouTube.

Add a channel of YouTube videos on your Vitomy video player – I can’t speak for other video players but as the subtitle indicates, you can definitely do this with a Vitomy player. The importance of this move is once again related to the fact that you can leverage your existing content and YouTube’s free storage and bandwidth within your Vitomy video player. Plus, as your viewers watch YouTube videos within the Vitomy player they can click on the video to go to YouTube to find other similar videos where again, see the first point.

Join and make friends with niche target channels and users – Like other types of user-driven social media, YouTube encourages like-minded people to connect with each other. Subscribe to popular, appropriate channels and make friends with users who watch your branded videos and it greatly increases the likelihood that other potential clients who make up your niche target will be exposed to the branding associated with your videos.

Get the more value out of your YouTube videos by adding a custom video player to the equation. Learn more by signing up for a free account at Vitomy.com.