Branded Video on Another Level

Posted by vitomy on June 27, 2011 0 Comments

Branded Video

You can and should brand all of your video content. A few of the ways that this can be easily accomplished is by including an image of the company logo at the beginning and end of the video, or even include a bug in the corner of the video for maximum exposure while it plays. Company slogans can also be included in the same fashion in addition to being mentioned by the actors in the video.

However, as straightforward and easy as it is to brand videos in these ways, the extent to which you can present a branded experience around your videos themselves is rather limited. For this reason, a far more effective way to brand your videos is by using a custom video player. This doesn’t mean that you can employ any old player though. Unless it can be fully customizable, you won’t be able to make your player the powerful branding tool that it should be. Just being able to change the color or include a few links don’t come close to the extent to which you can adapt a Vitomy player for branding purposes.

With Vitomy, you can easily incorporate branding into your video hosting strategies in the following ways:

Use a branded player template – You can start can start with the branding by using a custom branded template shaped like one of your main products or the company logo. This way, potential clients will get a healthy dose of multi-media branding every time they watch your video.

Call viewers to action with a banner – With a Vitomy player, you can put a banner right on your player to direct your video viewers to take a very clear and specific action after they watch your video. Do more than just direct visitors to your website, but direct them to a special landing page where you can fully track your video ROI.

Don’t forget your logo – Don’t forget your most valuable and obvious branding asset – your logo. Put your company logo with a hyperlink to your website on your Vitomy video player wherever you want where viewers will always see it to constantly expose them to your brand.

Vitomy is the easiest way to brand your video content because it’s so incredibly adaptable. From the template itself to embedded logos and banners, you can customize this player to convert it into the best branding device your company will probably ever have. See just how easy it is to turn a video player into a veritable branding machine by signing up for Vitomy now.