Branding Your Videos To Go Beyond Your Website

Posted by vitomy on April 23, 2011 0 Comments

blowing-dandelion-seeds

Let’s face it. You may have had your genius nephew or some amazing website designer develop the coolest looking site on the virtual block but developments in technology have ensured that it’s not enough to keep up with the competition. Your sweet website is still indispensable but you have to adapt it to video content and the social media dynamic. When social media platforms took off a few years ago, they became highly popular because of their user-driven applications. People found that they liked interacting with other people on the web (surprise, surprise) and began to spend way more time doing that than checking out less exciting, “old-fashioned” websites.

Don’t get too discouraged though because there are improvements and adaptations that can be made to your website to keep it modern, real, and to allow your branding to expand way beyond your domain and into the social space. If you haven’t incorporated a customizable online video player into your website, then you need to first and foremost get with the video program because watching videos online has become a hugely popular pastime among hundreds of millions of people (and keeps increasing in popularity). Once you have done this, or if you already have a customizable video player, then you can start branding your videos to go way beyond your website.

Branding videos allows you to reach past the confines of a website because:

Videos are attractive – Those same potential clients who neglected to click on your website because it didn’t turn up first in the search results are probably going to click on one of your videos simply because this media is more interesting to watch than a static screen of information. They may have missed the branding at your website but you can bet that they didn’t miss the cool player design around you video.

Videos can be shared – Of course websites can be shared too but potential clients who watch an entertaining and informative video are more likely to share that with their friends (who happen to also be potential clients) than a link to a web site. If you branded the video with a customized player then they will also be sharing your branding.

Videos can be commented upon – One of the major benefits of combining video and social media for marketing is that people can add their two cents. You can’t guarantee that what they say will always be nice but it provides the type of transparency and sincerity that makes such branded materials invaluable to advancing your brand and competitive position.

You still got to have that website (and yes, the cooler the better) but you also need to increase your presence on the Internet in other ways. One of the best ways to keep it real is with an affordable online video platform that allows you to take your branding to another level. To learn more, sign up for a free account at Vitomy.com.