Custom Video – Not Your Grandpa’s Newspaper Ad!

Posted by vitomy on July 22, 2011 0 Comments

Reading the newspaper

When your grandpa picked up the daily newspaper, it wasn’t just something nice to read while enjoying his morning coffee. It happened to be one of the only sources for news. He also got a lot of his entertainment and news from the radio, or even by watching short films at the movie theater, but that newspaper was always the essential, daily media source. For that reason, companies advertised in newspapers like they were going out of style. It made sense because they knew that everyone was reading ‘The Daily Telegraph’, the ‘Gazette’, or their local version of ‘The Times’. They put ads in those newspapers but couldn’t do much more than change its size, put in creative wording, or maybe add a black&white illustration.

Compare those limitations to what we can now do with the Internet, and we can see why print newspapers have declined. Not only do less people read newspapers in print, but fewer companies also advertise in them. Why should they when you can read much of the same news and watch videos about events with a simple click of a button? The Internet is where more people are spending their time, and many of them are just about addicted to watching online video content. Most reading this can probably relate because it’s so easy to watch short, online videos. With that in mind, it’s obvious that every company could benefit from having a way to show branded videos on their website.

The way to do this is with a fully customizable video player that can show all of your sweet, branded videos. Just imagine the giant difference between marketing ads in print and marketing videos shown on a branded player at your own website. The two are pretty much incomparable and that’s why more people are opting for the custom video experience. But how did that player get branded? If you use one that is fully customizable, you put in the branding and make it look super cool in the process. Go light years beyond a newspaper ad by giving your custom video player a logo, banner ad, and custom template.

Another benefit of a quality custom video player is that it’s so easy to use. Customize it with simple drag and drop tools, embed it into your website, and then let visitors on to your website have fun with it. Not to mention, a custom video player also gives your website the type of special touch that will help it stand out from everything else your visitors ran into while surfing the net.

Marketing has come a long way since those pre-Internet days. To see how a custom video player can provide a huge boost to your website, try a free Vitomy custom video player now!