Driving Action with Your Custom Video Player

Posted by vitomy on June 28, 2011 0 Comments

Driving Action with Your Custom Video Player

An online video platform is an incredible online marketing tool. When your online video player is truly customizable, it can be designed for branding purposes as well as for giving your website the type of unique, gutsy, upbeat appearance that always brings visitors back for more. Of course it also plays your marketing pieces; the online video content that entertains, informs, and convinces viewers to buy your products. A custom video player, such as one created with Vitomy, doesn’t stop there though. It goes much further and can even be easily used as a tool that effectively encourages viewers to take action during or just after watching your video content.

Two of the ways it can do this are by using banners and links. You can embed these clickable features within your Vitomy player and have the ability to put them wherever you like. Put an enticing banner right above the video viewing screen and viewers might not even watch the whole video before clicking on it. Also, don’t be shy about encouraging them to click on it by telling them to do so. Tell them, “Click here for savings”, or “Click now for a rebate”, or “Click to learn about special deals”. This can be stated on the banner itself, but it can also be demonstrated at the end of the video.

Take advantage of the power behind your video content by showing viewers exactly how and why they should click on the banner or link. Depict someone who clicks on the banner, is then led to the action page, and ends up saving money while also enjoying your product. Encourage them to click on the banner and be led to an action page by demonstrating how they can benefit.

If your goal is to increase direct sales, then make the page focus on this with further details on why they should buy the product now instead of later. Make it easy for them to buy by including an electronic shopping cart, a slashed price so they can see that they are getting a bargain, and links to other sales pages for similar products.

This strategy can also be used to generate leads. When they click on the banner or link, they will be sent to a page that asks them to fill out their contact information to receive newsletters, or information about rebates and sales that you offer. Likewise, you can also tell them that they will receive notification whenever a new video is featured on your cool custom Vitomy player.

Start using a Vitomy player to drive more sales now by signing up for a free account!