Extending Your YouTube Channel with a Custom Branded Video Player

Posted by vitomy on May 2, 2011 0 Comments

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That online video platform gargantuan known as YouTube isn’t just for watching videos of someone’s fat cat doing a silly dance or for uploading videos of your kid’s birthday parties. Its vast user base (a significant proportion of the world’s population) and ability to connect with like-minded users make it a veritable marketing goldmine. If you are a small business marketer with video content and haven’t started a YouTube channel yet, you need to get that going whether you have an online video platform or not. If you already have an online video platform plus the capability to create your own branded video player, and it happens to be one that can be totally customized, you are two big steps ahead of the competition.

A YouTube channel provides some basic branding because you can name the channel and change its appearance a bit but you can’t really customize the YouTube video player for complete branding purposes outside of YouTube. You can put branding into your video content on YouTube and should make sure that all of your video assets are modified for this purpose but you can do even more branding with a totally custom video player. Having either a YouTube channel or your own video player are steps in the right direction but combine the two and you will be taking a major leap in marketing.

Here’s why you should extend your YouTube channel with a customizable video player:

It provides a better connection to your website – Links to your website can be included in video content on YouTube but it’s better to have viewers watching videos right on your site. This way, they don’t need to click on anything to find you because they are already there. Sure, they start out by watching your content on YouTube but when they are on your website watching YouTube videos through your Vitomy branded video player, you have more opportunity to capture attention and call to action.

It reinforces your branding – After watching a branded video on YouTube, viewers want to see more so they go to your website where you can include your custom branded video player complete with your channel of YouTube videos. They then get a healthy double-dose of branding by merit of your logo, ad banner, and a bonus score with the unique design of your custom video player!

It keeps you connected to the YouTube audience – You want potential clients to be watching video content on your branded player but don’t ever neglect the marketing power of YouTube. That mega-site is always going to have more visitors and users than your own and so it acts as a giant pool from which potential clients can be gathered. Import YouTube videos into your custom video player and your users can always click back to YouTube to find other like content.

To learn more, sign up for your never-ending free account to Vitomy – the new online video platform that allows you to easily build custom-branded video players using your YouTube videos.