Until now, we’ve offered two different paid subscriptions: Premium (for those who felt they needed video hosting services) and YouTube Only (for those who preferred to host their content on YouTube and use Vitomy exclusively for player design).

Over time, it became increasingly apparent to us that the power of Vitomy really rested in player design. As a result, we’ve decided to tear Vitomy down and build it back up — better, faster, stronger, and more focused on meeting the needs of marketers who are looking for a way to brand their YouTube content.

Unfortunately, this means that our users’ Vitomy players will become inactive and their videos will become inaccessible on Vitomy. For this, we apologize. But it’s all for the sake of delivering a product that meets the needs and expectations that you’ve communicated to us over the life of this young platform.

We’ll be shutting down Vitomy completely on February 10, 2012. All players and videos will no longer appear, and you will not be able to log into your account. We will not be charging our paying subscribers for renewals occurring between now and February 10, so you will have that long to continue using your account, if necessary.

In the meantime, you can use this form to let us know you want a heads-up when the new and improved Vitomy is up and running.

Thanks,
The Vitomy Team

It’s even more true when you’re competing with large pools of candidates for the same position. You want to stand and establish your identity—that is, you personal brand. One great way to show yourself and your personal brand off is in a video resume. They’re easy to make, hard to forget, and offer a friendly way to expand on the points in your job applications.

You can show a short video of yourself stating what’s indicated on the paper resume, present your education and abilities in the form of a unique slide show, or combine the two. Better yet, make more than one type of video resume as well as videos that show samples of your work.

Of course, you need a place to showcase your strengths and abilities and there is no better place to do this than with your own, custom video player. Don’t make the grave mistake of using YouTube for this purpose. YouTube is built for content discovery, which means that when you share your resume there, you essentially invite prospective employers to be distracted from your brand.

With Vitomy, you can create custom video players that keep your viewers locked onto your content and engaged with your message. They can even share the video easily with their colleagues (maybe others who make hiring decisions) without losing any part of the branded experience.

Sign up for a free Vitomy subscription today and start promoting yourself with a unique, custom-built video player.

What many have been waiting for is a way to combine YouTube content and custom video players. This would give you access to the tools you need to work your branding magic without needing to invest in storage or bandwidth.

Vitomy now offers a subscription that lets users design custom video players exclusively for their YouTube content. It only costs $9.99 a month and includes all the player design power of the Premium version.

Using YouTube content in your branded videos does have its drawbacks. For one thing, YouTube’s display of “related” videos still shows up at the end of a video, posing the risk of distraction from your message. For another, YouTube does sometimes place ads inside video playback windows.  some brands don’t need all that control. If all you need is a way to skin your content with branded imagery and calls to action, the YouTube Only option might be the way to go.

Sign up for the Vitomy YouTube only account and start enjoying a custom branded player with free storage and bandwidth.

Occasionally, online videos seem to gain huge viewership numbers almost by accident; these types of videos tend to spread, usually via social media, very quickly – they go “viral” – and more often than not the flame peters out and the videos are forgotten just about as quickly as they appeared. Having an uploaded video ignored or forgotten isn’t the end result any marketing department sets out to attain. Funny videos of animals or little kids doing cute or funny things generally don’t cost anything to make; one only needs to capture a whimsical moment on video and upload to YouTube – instant sensation!

Alas, online video for the purpose of marketing isn’t nearly as easy to create. Online video as an advertising tool requires an incredible amount of planning to ensure proper execution and maximum intended effect – and the less money you spend to achieve optimal results, the better.

Your video production values – lighting, sound, editing, etc. – should be in line with your site’s appearance; if your site is streamlined and clean, then your video’s production quality should match as closely as possible. Some brands can use low budget videos or even customer or fan footage quite successfully, but not all brands are capable of this and it is a tactic that must be employed carefully and sparingly when it is even applicable at all.

There was a time not long ago when producing online videos was an arduous and difficult process that was cost prohibitive and usually resulted in a financial loss. Thanks to the continued evolution of video technology, there are now a number of different platforms a business can use to make very professional looking videos with little to no complication. In many instances, it is entirely possible to simply use existing images or product reels and edit together a video with relative ease. Adding effects, voiceovers, credits and logos can all be achieved simply and will add enormous impact to your video.

Online viewers are completely unpredictable; but when it comes to the success of an online video, there are some things that are proven to work -

Be succinct -

Some psychologists theorize that our attention spans are slowly being shortened by way of instant messaging, advertising and online video content to name but a few relevant factors. Therefore, being direct and to the point in your video presentation will improve the likelihood that viewers will watch your entire video. Don’t take long to get to the point and make sure that you have one. Company branding elements – slogans, taglines, logos – should be incorporated to reinforce your brand wherever possible.

Control -

The viewer is in control, and it would be wise to facilitate that impression via your video – allow for navigation on the users behalf: the ability to play, stop, rewind, forward and freeze frame. Time is also important, most viewers will want to know how long the video is before pressing ‘play’. And speaking of pressing ‘play’, make sure there is a ‘play’ button that is clearly evident on whichever video player you employ.

Testing -

As has already been pointed out, in spite of the best efforts and intentions, some online videos fail to meet their end goal – more viewers or increased sales for the person or business that have produced the video. As the saying goes, “if you fail, try, try again” – this holds true too for online video content as well. If a particular video isn’t successful, re-strategize. Try different colors, music, change the voiceover from male to female or vice versa – in other words, experiment. Modern video platforms make editing and changes to a finished product relatively simple, so don’t be afraid of testing new ideas until you achieve the sought after results. As in most walks of life, there is always something to be gained from a setback or failure.

Content -

Short, to the point and sharp; clear and in-depth; relevant. Make sure the information you are presenting is made clear in as little time as possible. Balance the information being offered with interesting and applicable imagery and use visuals to keep the viewer engaged – static images that don’t move are one of the surest ways to create non-repeat viewing. Make all the elements – visuals, your sales pitch or information presented – as dynamic as you can. Use high resolution images of whatever product or service you are pitching, and make sure that the information presented is detailed but to the point and include current pricing, special offers, customer reviews and links to similar services or products.

Online video offers enormous potential for the avenues of marketing and sales. Following some simple concepts and guidelines will assist you not only in meeting your goal of getting viewers but also in attaining the maximum return on your investment.

Traditionally, businesses have mailed out greeting cards by the millions to family, friends, employees, and customers. For a business, it’s a great way to thank customers for their patronage while also throwing in a bit of holiday marketing.

Lots of people are opting for using the Internet to send out holiday greetings. Considering the growing popularity of online video (and people’s increasing capacity to view it on numerous devices), this should come as no surprise. Here are a few ways businesses can add to the marketing potential of online video greetings:

• Feature a personal video — The holidays are the perfect time for showing your personal side, letting customers know that there are real people behind your product or brand. It also involves people who, just like them, celebrate the holidays with their families and friends. Demonstrating this with a video or two is a great way to connect with customers.
• A custom branded video player with a seasonal touch — During the holidays, connect with clients by featuring all of your video content in a branded player that has been customized for the season. Using Vitomy, you can offer not only a branded, theme-consistent visual experience, but also easy access to relevant actions for viewers to take.

Get started with Vitomy for free and use holiday video greetings to connect with clients.

However, the ease of setting up online advertising doesn’t mean that it’s always going to work. Although anyone can pay to place links to landing pages, why should clients bother clicking on them? If they get to the landing page, what’s going to keep them there and convince them to spend their money?

Like any marketing strategy, the success of online advertising campaigns is tied to careful planning, knowing the target market, quality copywriting, innovation, and other factors. Once you have figured out the best search phrases and ways to direct clients to a landing page, one of the biggest challenges is just keeping them at that page long enough to present the pitch. Just as the Internet facilitates locating potential clients, it’s just as easy for them to lose interest and click on some other, more interesting page. Therefore, immediately capturing and maintaining the attention of clients becomes a crucial step that can make or break any online advertising campaign.

You need a landing page that will knock clients’ socks off every time. For that, you need something that surprises, entertains and offers a clear path to a direct sales. A custom video player is among the best ways to pull that off.

Custom video players enable you to more carefully design the experience of watching your videos, so that people are more likely to act on your message than be distracted by someone else’s. A clickable logo on the player will also make it easy for clients to reach a direct sales page.

Sign up for a free Vitomy account today and heighten your online advertising with your own, unique custom video player.

Get ready to answer some questions about Vitomy, because people are going to want to know how you came up with such an amazing custom video player. After telling them about your Vitomy membership, why not sign in and show them how to make a video player? Like your other players, it won’t take more than a few minutes and you can come up with yet another creative, branded, video marketing masterpiece.

Make a video player with one of the provided templates first just to show them how fast you can set up a cool-looking, custom video player. Choose the “select a pre-designed template” on the left side of the screen and then pick out your favorite template. After that, drag in your favorite playlist and preview one of your videos.

That entire “process” shouldn’t take more than a few minutes. In fact, you’ll end up building a video player so fast that your friends will probably ask to see you do it again. You can’t blame them for wanting to see you create another player with one of the provided templates because they will have never seen anything like it.

After wowing them with a few template-provided players, get ready to amaze your friends by showing them how to design a custom video player with Vitomy. Upload images to be used as the player background, logo, and banner so they can see how easy and quick that part of the player designing process is. Then, go through the rest of the steps in making a video player but do it slower than you normally would so they can see how intuitive the whole process is.

Sign up for a Vitomy account today to quickly and easily design your own branded video players.

Sign up for a Vitomy account, and you can add these and other features to your own custom-designed video player. Vitomy is the best value on the market. Other, more expensive products only offer your a fraction of the customization options that Vitomy does.

And yet Vitomy is actually the lowest-priced online video player platform on the market to offer customizable video players!

Vitomy has three subscription levels. The first is free. How’s that for low? Despite costing nothing, it still does more than many other online players. It provides some interesting templates, 40 gigs of storage and bandwidth, the ability to upload and preview videos, and more. These features are pretty good on their own but they just hint at what’s possible when you upgrade to a paid account.

For only $9.99 a month, you can design and build a custom video player that adds valuable marketing functions to your YouTube content. The simple-to-use Vitomy platform tools make it incredibly quick and easy to create an amazing video player template. You can make the player look like pretty much anything you want. Add a heavy dose of branding to your video campaigns with player designs, CTAs and custom play lists that keep the focus on your message.

In other words, for $9.99 a month, you can create a branded marketing and sales machine that helps your YouTube content realize its full potential.

At $59 per month, the third Vitomy subscription level is still much more affordable than the competition. Premium Vitomy accounts have all the design functionality, plus the option to upload video files to Vitomy rather than host on YouTube. It provides that extra bit of control needed for complicated marketing campaigns along with 200 gigabytes for storage and bandwidth.

Save money and increase productivity by signing up for the best online video player today for the lowest of prices.

• Custom video players don’t just show your content—they show it off — Bring your content to clients in a player that helps them better understand its meaning and relevance. Your custom video player can be designed in such a way that it enhances your video rather than just facilitating playback.
• Your logo on every player (if you want) — A custom video player such as one designed with Vitomy allows you to place your logo on the player itself. Use a custom video player to make sure viewers are always conscious of your brand, no matter where your video goes.
• Player background — Use Vitomy to design and create a custom player and you can use pracically any image you like for the background. This adds a great deal of versatility to the creation of your player templates for in-depth marketing. Use the player background to create the moods that compliment the stories told in your video content or use a background that will capture the attention of viewers. Incorporate a player background that sets your custom player apart and leaves a big impression on everyone who watches your videos. It sets the tone and exemplifies creative expression.
• Call-to-action — This particular feature brings sales funnel value to your custom player. It can be easily added to a player built with a Vitomy subscription and immediately helps you monetize your message. A call-to-action banner can be used in conjunction with video content to drive viewers to pages that drive revenues or lead generation.

In addition to all of the above, these most valuable digital assets can be embedded, shared on social networks, or sent in emails. No matter how your custom video player is shared on the web, it will always bring your brand, attitude, and charisma to whomever encounters it. When you take into account that the player itself has a chance of going viral on social media sites, you can see why it earns the title of “most valuable digital asset”.

Sign up for a Vitomy account and design your own most valuable digital asset.

Although they eventually realize that a custom player created with Vitomy is the best place for showcasing video, they don’t give up that YouTube account. Even if you are showing most of your featured content on a player built with Vitomy, there’s not much reason to end the YouTube account. After all, why not keep your brand findable on one of the most popular sites on the Internet? The key is using branded video players built with Vitomy in conjunction with YouTube, so that when people come across your content embedded in other pages, they’re not distracted away from your message by “related” content. Luckily, it’s simple to include those YouTube videos on your player.

Getting started is easy. Once you’ve created an account, follow these steps:

• Build the player – If this is your first Vitomy video player, start out with a template (pick one or create your own). For branding purposes, it’s best to use your own template because that enables you to use your company logo as a background for every video.
• Add a banner – You don’t need to do this, but why pass up the chance to include a custom banner that links to, say, a direct sales page? Upload a banner and drag and drop it onto the most suitable area of the player.
• Add your YouTube videos – Click on the “add video” button and then click on the “YouTube link” button in the lower right-hand corner of the player. A box will pop up asking for a link to the YouTube video along with spaces for typing in the title, keywords, and video description. To get the link for one of your YouTube videos, go to the YouTube page that hosts it and click on the “share” button. Copy the link that appears and paste it into the appropriate space in the box that popped up on your Vitomy player. After including information for the title, description, and keywords, click “create” to add the video to your player.

Do this with all of your YouTube videos and you can show them on your branded, custom, Vitomy-built player.