Give Direction with an Online Video Player

Posted by vitomy on July 30, 2011 0 Comments

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Your custom video player is more than just a platform for showing off your best in marketing video content. That’s a pretty awesome feature too and is of course the main function of your online video player, but why settle for just showing video content when the player is also meant to be used as a powerful tool for marketing and sales efforts? It was partly designed for this reason so do it justice by directing viewers into taking action and becoming paying customers.

Start off by showcasing the marketing content that is aimed at demonstrating to viewers why they need your product or service “right now”! Produce and show entertaining videos that make viewers laugh while also ending with a URL that leads to a sales page related to the product that was featured. Upload informative video content that deals with problems and then explain how they can be solved by your products. Those should also end with a link to the featured product. By featuring these videos with a player that also looks cool or has a background that happens to be the company logo, you will be providing the proper venue for truly showcasing quality, branded content.

When you make a custom online video player, people are going to notice and be drawn to it. This gets them to where they can watch your quality video content, but you need to go a step or two further. Spruce up the player with banners that capture the attention of viewers and take them to action and lead list pages. During sales campaigns that make use of a series of videos, use banners in conjunction with this and tell viewers to click on the banner at the end of those videos. Have this lead them to a direct sales page where they are encouraged to save money now(!) by buying your product. If you want more customer leads, use informational videos that direct viewers to click on the banner and receive your newsletter.

You should also encourage viewers to take action when not watching videos by using banners with contrasting colors and names related to their function. If you want more sales, then call the banner something like, “Click and save now!” If you want to build lead lists, make the banner say something along the lines of, “Join our video mailing list now!” Use your player to tell viewers that they need to take action at every step of the video viewing process and give them an easy means of doing it with those banners.

To experience how easy it is to use a Vitomy online video player for effective sales campaigns, sign up for a free Vitomy player now!