Going Beyond Your YouTube Channel with a Custom Video Player

Posted by vitomy on July 27, 2011 0 Comments

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YouTube is THE video watching site. There are others, but this social media giant is one of the most popular sites on the Internet. It plays a major role in the video content marketing campaigns of many businesses and quite a few just stick to using YouTube for showing their marketing videos. With millions of users to connect with, the ability to sign up for a free account, and the fact that the videos turn up in search results, one can easily understand why many companies don’t even think of going elsewhere to show their video content. In addition, they can set up a YouTube channel that solely deals with their video content. So why bother with getting your own custom video player when YouTube does so much? Well, actually, it doesn’t do all that much in terms of marketing so every company that makes use of online video content would be wise to use their own custom video player in addition to their YouTube channel.

One of the biggest arguments for using an online video platform offering custom video player capabilities involves branding. Although you can get some branding in with a YouTube channel, it’s pretty much limited to the name of your channel. Compare that to everything you can do with a custom video player, and there’s simply no comparison. While the video player on YouTube only shows your videos, a custom video player can have a unique, branded background, logo, and call to action, branded banner. It ensures that viewers will always be exposed to branding every time they watch one of your videos.

The people they share your custom video player with will also be exposed to your brand. This is made possible with a customized player instead of just working with YouTube because when you share your videos on social networking sites, you also end up sharing your branded player. In contrast, when you share your YouTube videos, the only player seen by viewers belongs to YouTube.

Another reason why you need to go beyond YouTube when showcasing video content is due to the links that come with a custom video player. While you can put in a link back to your site in the descriptions of your videos on YouTube, viewers are less likely to click on those than carefully placed call to action banners on your custom video player.

The best video players are those that are both completely customizable and allow you to import YouTube videos. Experience the power of a custom video player by signing up for a free Vitomy account now!