Help your audiences find what they’re looking for with effective video titles and descriptions for your custom video player

Posted by vitomy on November 23, 2011 0 Comments

Successful video content is a function of quality production. If videos aren’t informative or fun to watch then they just don’t become popular, which in turn means you don’t get any return on the investment of having put them together.

Still, views aren’t everything. Even if your SEO efforts work wonders to bring viewers to your content, they still might not watch if your titles and descriptions fail to communicate that the content is useful, or at least relevant, to the audience.

Here are a few tips on providing titles and descriptions that will increase the number of people watching your video content on your branded video player:

Clear titles – Although you might get away with using your artistic license during video production or the creation of your video player, vague video titles will backfire. Be clear and concise. When people use the Internet, their patience tends to go right out the window.
Honest, concise descriptions – People don’t just appreciate clarity and brevity, they reward it with purchased and click-throughs. Viewers are in control of their own experiences, but letting them know where you’re leading them is one way to better your odds of being their next destination for content.
Descriptions with keywords – Use keyword phrases in the video descriptions. Search engines are always changing in mysterious ways (because they don’t reveal their searching secrets), the extent to which keywords in video descriptions play a role in this regard is rather up in the air. Nevertheless, it’s better to include keywords rather than exclude them so put them in when possible.

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