How a branded online video player can become your most valuable asset

Posted by vitomy on December 5, 2011 0 Comments

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Digital assets like videos and high-resolution images are much more valuable than they might appear. They can play key roles in increasing revenue, can be reused and re-adopted many times over, and never completely lose their value. They are precious commodities to any company that does online marketing. But how can you take the value of a video’s potential and turn it into real, tangible results? One way is to use a custom-branded video player. You might even find that your video players – not your videos – can be your most valuable assets.

Custom video players don’t just show your content—they show it off — Bring your content to clients in a player that helps them better understand its meaning and relevance. Your custom video player can be designed in such a way that it enhances your video rather than just facilitating playback.
Your logo on every player (if you want) — A custom video player such as one designed with Vitomy allows you to place your logo on the player itself. Use a custom video player to make sure viewers are always conscious of your brand, no matter where your video goes.
Player background — Use Vitomy to design and create a custom player and you can use pracically any image you like for the background. This adds a great deal of versatility to the creation of your player templates for in-depth marketing. Use the player background to create the moods that compliment the stories told in your video content or use a background that will capture the attention of viewers. Incorporate a player background that sets your custom player apart and leaves a big impression on everyone who watches your videos. It sets the tone and exemplifies creative expression.
Call-to-action — This particular feature brings sales funnel value to your custom player. It can be easily added to a player built with a Vitomy subscription and immediately helps you monetize your message. A call-to-action banner can be used in conjunction with video content to drive viewers to pages that drive revenues or lead generation.

In addition to all of the above, these most valuable digital assets can be embedded, shared on social networks, or sent in emails. No matter how your custom video player is shared on the web, it will always bring your brand, attitude, and charisma to whomever encounters it. When you take into account that the player itself has a chance of going viral on social media sites, you can see why it earns the title of “most valuable digital asset”.