How to Elevate Your Brand with Customized Video Players

Posted by vitomy on May 23, 2011 0 Comments

elevate

We all want to sell more and having an easy, positive way for potential clients to remember your company and products sure doesn’t hurt. When word gets around about how good your “stuff” (or brand) is, then that logo or sales motto can work some serious money making wonders. You already know this though and so you work on improving the value of your brand by having a graphic artist design an image that will help sell your products and think up a catch phrase or two for the same purpose. Then you make those catchy imagery and words an essential part of anything related to your company, the branding magic does its thing and you are high rolling before you know it!

Oh yeah, we all wish it was that easy but effective branding is a downright tricky process that involves a lot of time and effort. However, there is one big trick up your digital sleeve to boost the power of your brand and that ace in the hole is a customized video player. You probably have videos and may even have a veritable library of quality videos for marketing purposes but these assets could still use a little something extra to make them ten times as powerful. Here are just a few ways that online video sharing with customized video players can elevate your brand:

1. Give your videos a branded backdrop – When potential clients watch videos on your player, elevate the brand by making a backdrop that shows your logo or other brand imagery. It’s probably a good idea to keep it subtle so as not to take away from their video watching experience but you can (and should) also put some boldness into your branding and tie it all together with the player design, video content, ad banners and call-to-action landing pages.

2. Give your video content meaningful titles – A customized video player lets you get creative with playlists and series of videos – also named the Channel – by way of colors and placement is great for looks and the user experience. Why not meld the motto into your video titles? After all, this is your player and since it was designed to help raise brand awareness, modify your video titles for a double-whammy around your marketing videos with custom player design and strong, relevant title copy to introduce your videos and leave an impression as to what your video is about.

3. Put your logo on the player – That’s simple! Your customized video player doesn’t have to be just another bland (if valuable) tool. Make it stand out with your colors that express the confidence of your brand and make sure that logo you paid so much for (and represents your brand) can be seen loud and clear right on the player itself. Place it in the most visible location or wherever makes the most logical sense for your visitors to see it with your video content. Be sure to link it to your landing page to give them a place to go next!

To make branding your video content effective in a fast way, use a customized video player that you can design for free at Vitomy.com.