How to feature video content with a Vitomy custom video player

Posted by vitomy on November 16, 2011 0 Comments

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No matter how many videos companies have at their disposal, they don’t feature all of them at once. Featured video content changes to adapt to marketing strategies, or to simply keep viewers from becoming bored with the content.

A platform that makes it easy to build unique custom players should also make it easy to adapt the appearance of a video player for showcasing video content. Banners can be uploaded with calls to action related to the content of the video; the same can be done with logos and other images designed to coincide with video content.

How much attention you focus on any single video depends on whether it is accompanied by a “channel” or play list of related videos. Read on to see which strategy is most appropriate for your featured content:

The single video player – If you have just one video, then this will be the default option. In all likelihood, though, you are going to have several videos to present to clients, so you’ll have to decide whether to isolate each in its own player. If the video stands on its own as being somehow superior to or different from everything else you come up with, you might want to keep it in its own player. You might also want to silo your video content according to the relationship between the content and the calls to action places in their players.
The channel video player – These are the players that can show more than one video and are best for featuring groups of related videos or content that all relates directly to a single compelling call to action. For example, if you have a series of videos meant to sell a line of products, then they are going to make more sense to clients when featured on the same video player. This way, clients can watch one after another and might also buy more than one related product.

Here’s an example of a branded video player that features related content:

Sign up for a free Vitomy account today and begin to experience the benefits of a branded video player.