How to Make a Custom Video Player

Posted by vitomy on May 12, 2011 0 Comments

custom-video-player

Branding is an essential part of marketing that should be incorporated into every campaign, including those that make use of video content. In addition to featuring your brand in videos, why not take branding to a whole new level with a completely custom video player to showcase your video assets in a way that aligns perfectly with whatever campaign or message you’re trying to get across? With a custom video player, viewers will always be exposed to your brand message, no matter which videos they happen to watch. With Vitomy, a custom video player can easily be part of your online video marketing strategy because it was engineered for this purpose.

Watch the YouTube video: How to Create a Custom Video Player

The process is pretty straightforward and includes the following ways to make a custom video player:

Template design – Upload an image or pick from available templates to give your custom video player a unique shape (or theme) related to your brand message. Making a unique template will help viewers remember your custom video player, and therefore, your brand.

Placement of viewing screen – Once you have designed or chosen a template that will help with branding and impress potential clients, pick where you want to place the viewing screen. You can easily adjust its size and placement with simple “drag and drop” design tools.

Logo and banner placement – You can put your logo wherever you wish but front and center (at or near a top corner) sounds like the best option for branding purposes. Once you decide upon the most effective size for branding, drag the logo to a spot just above the viewing screen to ensure that it will always be seen by anyone watching your videos. Add a banner to feature a specific call to action.

Hyperlink logo and banners – Provide a way for viewers to interact with your brand by making the logo a hyperlink to a landing page to learn more about your organization. You can also have the hyperlink lead to a page that collects their contact information, such as a valuable offer for your banner’s landing page.

Customize the channel selector – Your custom video player should have a channel to showcase different videos to appeal to different targets. Show those different videos off to the side of the viewing screen to simplify selection. Like all features of the Vitomy custom video player, you can easily change the size and shape of the channel selector via simple drag and drop.

Colorize your control bar– Once the design has been set up, brand your player further with your organizations primary and secondary colors. You can colorize the player with pleasant, subdued hues so as not to take away from video viewing, while highlighting logos and channels to emphasize your branding.

Name your Vitomy player – Even the name of your custom video player can be related to branding efforts.

Add videos – Saving the best for last once your custom video player is ready to work as a major branding asset, upload video content or import YouTube videos to put this valuable marketing tool to work.

With a Vitomy custom video player, all of your branding can be contained right in the player. This helps to boost your brand at the company website, as well as wherever you share your video player across social networks or email. Sign up for a free Vitomy account to see how a custom video player can help boost your brand.