How to Make the Most of Your Business Videos

Posted by vitomy on August 17, 2011 0 Comments

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Online marketing videos are serious assets. The importance of using online videos cannot be emphasized enough because they represent a hugely popular medium for entertainment and acquisition of information. However, you have to do more than just produce and upload marketing videos to YouTube. The competition is doing the same thing so you need to take things one major step further and showcase all of your business video content on your own, customized video player.

Using a custom branded video player for your video content adds a huge amount of value to the business video watching experience. When clients watch your videos, you get the chance to make your point about why they should buy your products but why stop there? Use a custom player, and you can put a banner on the player itself that directs viewers to a direct sales page. This way, you make your products that much more accessible.

When they watch business videos on a customized player, clients don’t just see your quality video content—they see you. Watching any business video exposes them to your brand because you put the company logo right on the player itself. Have colors that represent your brand? Make sure those are part of the player too. Even the background of the player can be branded with your logo or an image of your main product when using a fully customizable business video player such as Vitomy.

Once you have signed up for and fully branded your unique online video platform, don’t just restrict it to your website. It definitely belongs there as a major centerpiece of your site, but you will get more out of your valuable video content when you share it on social networks. Embed the player into your Facebook page to showcase every video you have, share it with as many appropriate pages as possible, and keep on embedding it into forums frequented by your target market.

The idea is to make your branded video player available to as many people as possible so you should likewise re-purpose it in as many ways as possible. Include it in posts for the company blog. Embed it into industry related articles at article websites where possible. If they don’t allowing business video embedding, write an article about your branded player and include links to pages that host it. Encourage other people to share your player and give them an incentive to do so by showing videos that provide valuable industry information. In addition, don’t neglect to produce and show business videos on your player that make people laugh because this is the type of content that has a chance at going viral. If you thought that it would be nice to have your business video content go viral, just imagine what it would be like to have the branded player itself go viral!

Start making the most of valuable business videos now by signing up for a free Vitomy player!