Infographic marketing made stronger with custom video players

Posted by vitomy on November 29, 2011 0 Comments

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The Internet has had a huge impact on marketing. While the potential of connecting with billions of people around the world opens up exciting opportunity for every company, it isn’t without its challenges. The “immediate” nature of the Internet use makes it easy to become distracted from a message. People are used to instant gratification online, so why bother with ads and marketing content that feels irrelevant, or doesn’t reveal immediately how it matters to you? The trick is to offer your audience a reason to watch your marketing materials; pull that off, and you might just turn a view into a conversion.

Incentives are essential, but there are other factors to take into account. Even the calmest people become intolerant when confronted with online content that is difficult to read, interpret, or view. Naturally, they react simply by clicking away. They don’t care how much you love your own writing or how long it took you to craft that supposedly perfect message. The viewer will keep looking until he or she finds the easiest way to get the right information.

Infographics are among the hottest trends in web marketing. Go ahead; Google the term. If you’re subscribed to any business-oriented emails or RSS feeds, chances are you see these all the time. They can be diagrams, long poster-like images you scroll through in your browser, or any other simple, graphical means of conveying a and otherwise complex (and maybe boring) message. They’re engaging, easy to chew on, and fun to use.

One way to capitalize on infographics is to combine their attention-grabbing power with that of video – either by incorporating a Vitomy player into your infographic or (design permitting) make the infographic itself your video player. It’s a way to make design useful not only for aesthetics, but for informing and educating your consumers as well.

Help your message reach its full potential by signing up for a Vitomy account today. And when you’ve created your own custom video player, send a link our way! We love to see what the Vitomy community is coming up with.