The videos you put in your custom video players make just as much of an impact as the branded players themselves. While people who visit your website and lay eyes on your custom player will be immediately exposed to your brand, they won’t come back if they don’t like your content. The following are a few suggestions about the types of video content that should and shouldn’t grace the viewing screen of your video player:

Upload videos that focus on useful content. Everyone appreciates helpful information no matter what the subject matter. Show customers that you are in the business of helping them with video content that gives helpful tips related to your product, service or industry. Explain best practices, offer tips and tutorials, and do it without even mentioning your own products if you can get away with it. That information should already be right on the player.

Make video content that is relevant to your business. Your video content should be at least tangentially related to your brand. Making sure that all video content is consistent and relevant to your brand increases the likelihood that clients will keep visiting your site and recommending it to others. They will be less impressed if your videos include seemingly random material that isn’t at all associated with what your company does.

Don’t be a salesperson. If you really need to make a sales pitch, do it in the context of other, more helpful and attractive messaging. Most people aren’t using your player to be convinced of buying a product, and they’ll avoid your brand if they see that as being the primary purpose of your rich media. One of the advantage of using a customized player is that if viewers want to find out more about your products, they can always click on a banner that leads to a direct sales page. Stick to more educational, informative, and helpful video content to get views and avoid pushing anyone away.

Experience the best branded video platform to showcase your online marketing content by signing up for a free Vitomy player today!

Here’s an example of what Vitomy can do for you. We regularly make sample video players for our free users (just to show off the benefits of premium subscriptions). Take a look and let us know what you think.