Make Online Marketing Videos Your Website’s Centerpiece

Posted by vitomy on August 12, 2011 0 Comments

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In the constant quest to spiff up the website or make it look simply amazing, we try all sorts of things. We hire web designers who make one hundred promises, look at the websites of successful companies, try to figure out how to put more pictures onto the site, and wonder how it can be sitescaped to become a cool, professional-looking place that visitors won’t want to leave.

Among the many ideas and possibilities is one simple yet very effective, powerful way to keep people at your site–using your custom video player as a centerpiece. Like a valuable, striking painting, floral arrangement, or other decoration in the house, it adds an aesthetic touch to your website, Since you created the player, it also acts as veritable work of art. However, unlike house décor, flashy rims, or platinum bling, it’s also a multi-functional, invaluable tool. Here are a few reasons why you should use your Vitomy online video platform as your website’s centerpiece:

It grabs the attention of viewers – First and foremost, your unique online video player is always going to get the attention of visitors at your website. It will also do this when put into a small corner of your site, but the proper place for your creation is front and center. You want it where people feel compelled to look at it because of the branding you put into your player. You also want people to use it because it holds your valuable, online marketing video content. You want them to keep watching those videos because those are your allies in selling your products. Overall, the combination of a cool player that plays quality video content will keep users on your page for longer periods of time. This will in turn increase the chances that they will buy your products after reaching a direct sales page accessed by clicking on the player’s banner.
It shows you are on the cutting edge – Putting that unique video player front and center tells people that you keep up-to-date on the latest in marketing technology and, more importantly, care about their experience at your website. By showing that you invested in a tool that entertains and informs visitors, you demonstrate that you have the customer’s interests in mind.
Valuable information shared quickly and efficiently with video – Encouraging visitors to use your player helps them to acquire the information they are looking for without having to waste time clicking on other pages and links in your site. They will appreciate this and so will you when they just as quickly buy your products.

Feature your video content front and center today by signing up for a free video player from Vitomy!