Mobile Custom Video – The New Frontier

Posted by vitomy on September 1, 2011 0 Comments

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There is a new frontier in media and it’s called “mobile video content”. Online video has already risen in popularity like a helium balloon, but the ability to show videos on mobile devices has taken things to the next level. The transition to easier and more accessible video viewing has been underway since television. TV has advanced to the point where viewers can directly record shows from hundreds of channels and watch them in high resolution on huge, flat screens. For people in the television business, it’s a good thing that they have improved too or TV might have been rendered entirely obsolete by the Internet and online video content.

The ability to watch and upload videos on the Internet has caused some major changes in marketing dynamics. Online marketing videos have become a basic factor for the Internet based marketing strategies of just about every business and organization. Businesses have had to embrace online video content because it’s basically what people are watching. Millions are watching video content on their computers every single day but a growing percentage of these people are also using their mobile devices to watch online videos. This is causing a further shift in marketing dynamics because mobile devices allow people to watch online videos no matter where they are.

The growing demand for mobile videos is being driven by the advantages one gets from using a mobile device. A smart phone or other mobile device is a big step up from using a laptop or PC to access the Internet because it lets you do the same stuff online as you would at home or the office while also being entirely mobile. With a mobile device, checking email has become as easy as taking the device out of your pocket and turning it on. The same goes for shopping online and, most importantly, watching your invaluable business video content. It enables people to get more information in an easier fashion, no matter where they are.

Although connecting with the mobile device target market may sound daunting for a small business, nothing could be farther from the truth. Just as mobile devices make it easier to do more with the Internet, the right custom video player also makes it easier for small businesses to connect with this target market. A Vitomy custom video player encourages users to give their player unique, branded designs to professionally showcase video content on mobile devices.

Oh, and since it’s free to sign up for a Vitomy player, that also makes it affordable for any business.