Naked Video Content and the Vitomy Custom Video Player

Posted by vitomy on June 30, 2011  0 Comments

Online videos are a must for any business. Even the smallest of businesses should incorporate some form of branded video into online marketing strategies because this is how more and more people are spending their time on the Internet. This is certainly a good thing because they also work very well for marketing purposes. With videos, you can introduce the company, provide information about products and other aspects of your sector, and create materials that entertain clients to leave good, lasting impressions. Best of all, it evokes an emotional stimulation that you would not typically be able to achieve. Improvements in video production technologies have also made videos much easier and cost-effective to create and edit than in the past.

With all of this in mind, there are hardly any excuses for not using video content as part of your online marketing ways of connecting with your audience. Nevertheless, you still have to know how to use that video content in a wise fashion. Playing it smart means making videos that don’t just provide information about a product or service, but also direct viewers to take action and buy the product, or at least leave their information for effective lead generation. To accomplish these goals, videos can’t just be left to do their thing all on their own. Like most endeavors in life, they accomplish a lot more when working in conjunction with other digital assets.

To keep business video from “feeling naked”, you have to make sure that the content itself is branded along with the player that showcases it. This can be done by using a video player that can be fully customized to boost the brand power of your business. Vitomy, the online video platform built specifically to help SMBs brand their video content, does this by allowing you to create and use totally branded backgrounds, as well as making it easy to place company logos and other imagery into the player.

A good, custom branded player like Vitomy doesn’t stop with branding. It also provides ways for clients to be directed to sales and lead pages, or other destinations meant to boost your business goals. It meets these goals by allowing you to place a banner and links onto the player. This way, clients can be directed to click on them at the end of (or during) their time watching your carefully crafted videos. They don’t have far to go because the links are literally right on the player itself and they end up at pages that make it even easier to buy your products, or learn more or do whatever you’re calling them to do..

Online videos are strong, essential tools for marketing but work much better when used with a custom branded player that fully captures attention and calls for action. Check out how a Vitomy branded player can do all of the above and more when you sign up for a free account.

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