New Types of Digital Assets – The Social Background and Online Video Player

Posted by vitomy on August 16, 2011 0 Comments

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The way we use the web for marketing, advertising, PR and branding is constantly evolving. There are an increasing bundle of mediums to share and exchange information; with that, come more programs to manage and with those programs come more digital media types for you to create, manage, distribute and publish.

Two new types of digital media assets you’ll need to manage include:

Social Media Backgrounds: The relationship between Social Media and business is becoming stronger with an emphasis in marketing, branding, customer service and PR. There always seems to be a new way out there to connect with people—but maintaining a consistent face to the market in each space can be tough. You want to make sure that your brand is presented consistently across all of those customer touch points, but who has extra time to spend on that? The best way is to use a digital asset management system, so you can reuse and repurpose those assets for disparate social platforms and optimize each asset for the dimensions of each platform’s unique layout. You may think that creating a background for your brand’s Twitter account(s) or YouTube channel is a one-time deal, but you will eventually want to modify and repurpose them to fit new ad campaigns, brands, promotions and events? To ensure these new types of digital assets can be easily controlled, maintained and repurposed, you’ll want to add these to your digital asset library.
Online Video Players: Like social media, online video is becoming a must for businesses of all sizes. As video is used more widely in the marketing space, a demand is emerging for branded video players that businesses use to fully brand the video viewing experience for their website visitors and social media followers. These players are another asset you need to manage. Vitomy, for example, puts together a blend of digital assets, including images and video, to create a branded and shareable video experience. The branded video player is built using three different images: the background image and logo to create a stronger branded experience as well as the banner to call the viewer to action. Then, of course, there are the videos themselves. Put these all together and you’ve got one mean branding machine.

These new types of digital media assets require centralized, controlled management for brands because they’re certain to change over time and they represent a blend and flow of new digital media assets. Check out the Vitomy social backgrounds for Twitter and YouTube or visit Vitomy.com to learn more about branded video players.