Embed custom branded video players in emails to drive your message home

Posted by vitomy on November 4, 2011  0 Comments

Email marketing campaigns play an important role in marketing. Of course, they have evolved from a means of sending out unwanted, unsolicited emails to delivering carefully targeted messaging to people who signed up for mailing lists. It’s a quick and easy way to get your message out to target markets, so it pays to figure out how this strategy can be made more productive. Embedding video in email is one of the best ways to boost...

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How to edit marketing videos without spending a fortune

Posted by vitomy on November 2, 2011  0 Comments

Video content has become a necessity for every company because people have greater access, not only to the content itself, but also to the devices and Internet connection speeds that make its consumption possible. Improvements in video production have helped lower the cost, but it can still be an expensive endeavor. While online video content is a wise investment for any company, it can also be one that strains the budgets of small-...

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Make Marketing Videos That Are Useful and Relevant

Posted by vitomy on October 31, 2011  0 Comments

The videos you put in your custom video players make just as much of an impact as the branded players themselves. While people who visit your website and lay eyes on your custom player will be immediately exposed to your brand, they won’t come back if they don’t like your content. The following are a few suggestions about the types of video content that should and shouldn’t grace the viewing screen of your video...

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What would YOU do with a custom branded video player?

Posted by vitomy on October 27, 2011  0 Comments

Here at Vitomy, we like to show our free users examples of what they could do with Vitomy if they upgraded to premium accounts. After all, it can sometimes be hard to understand the benefits until you get a concrete example. One of the most recent samples we made was for the East Baton Rouge Parish School System. Check it out:   What would you do with a custom branded player? Sign up for Vitomy today and take your video...

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Your brand should be on Twitter, but what should it tweet?

Posted by vitomy on October 26, 2011  0 Comments

You probably hear a lot about the importance of social networks to marketing strategies. What’s harder to find are concrete, actionable strategies for using social media effectively. Part of the reason these things are harder to find is that, in many ways, this is still being figured out. There are some things, however, that are clear by now. Among those principles is one simple idea: you and your business are better off gaining...

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The importance of playlists in custom video players

Posted by vitomy on October 24, 2011  0 Comments

Your company has managed to create 20 high-quality videos designed to inform and entertain your target market. Like any marketing assets, you need to make those videos available to as many potential customers as possible. YouTube can be an attractive option because it has hundreds of millions of users, its videos rank well in Internet searches, and it’s free! Using YouTube probably seems like a no-brainer. Often, though,...

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You don’t need to be in the dessert business to care about Ice Cream Sandwich – why Google’s latest Android release matters to SMB marketing

Posted by vitomy on October 20, 2011  0 Comments

Apple events and product launches always get lots of press, and rightly so. The people behind the iPhone, iPad, and other game-changing devices are not only master innovators, but master showmen as well. That Apple is so good at innovating and making sure you know about their innovation makes it easy for the mainstream to lose sight of incredible things happening elsewhere… even at rival giants like Google and Samsung. Those two...

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The basics of online custom video marketing

Posted by vitomy on October 19, 2011  0 Comments

Online custom video is not simply shooting a video of your marketing guy giving a sales pitch and posting it to YouTube.  The video capture application on your smartphone is pretty good considering it’s in a phone, but it is not good enough for an online business video that you will use to market your company.  Then there is the question of editing, management and distribution.  Even the bare basics of a good business video...

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Mobilize your video marketing with Vitomy

Posted by vitomy on October 18, 2011  0 Comments

Save for the hermits in your customer base, your marketing audience is everywhere: they’re not just at home on their laptops or online while at work, so you need to be able to reach them while they’re on the go. They’re bored on their cell phones in doctors’ waiting rooms. They’re at airport terminals Web surfing on their tablets. They’re in the back seats of cars,  looking for ways to pass the time on long road trips...

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Create borders before building your video player in Vitomy

Posted by vitomy on October 3, 2011  0 Comments

You might know this already, but we sometimes get in touch with users of the free version of Vitomy to show them players we make for their brands in the premium version of our video player banding platform. This way, they can get a personalized preview of what their own Vitomy players might look like, complete with call-to-action buttons, logos, and related video playlists. We’ve got some talented designers cranking these out,...

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