Take Your Online Video Player Design Further, Faster

Posted by vitomy on April 28, 2011 0 Comments

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Online videos are quickly becoming the most popular platform for entertainment and information on the Internet. Given that YouTube is one of the most popular websites of all time and the strong possibility that you watch online videos (and who doesn’t), this should come as no surprise. It therefore makes sense that branded videos should become part of every marketing campaign and that companies should make sure they have a video player to showcase their video marketing assets.

However, there is still another step to take for presenting powerfully branded video content. Businesses of all sizes that yearn to leap ahead of the competition should take advantage of the additional branding opportunities with a fully customizable online video player. Such a versatile tool helps your online video platform go from being “just another player” to becoming your very own unique branded video player.

Here are some of the ways that a Vitomy player can quickly make this transformation:

Design cool video player templates – Choose from a wide range of templates to give your video player substance or fully customize your own with unique imagery and color schemes.

Apply custom branding and logos – Pull branding into the equation by uploading your logo and hyperlink it to your website in addition to customizing the video player background.

Position video player elements anywhere – Place your video viewport, channel, logos and banners wherever they will best serve your brand and capture your viewers’ attention.

Customize channel listing and control bar – Apply your brand color schemes to these “standard” video player elements to give your custom player the uniqueness it deserves.

Use banners to call for action – Don’t forget to drive users to take action (sign-up, learn more, contact you, etc.) by clicking through to a landing page from a hyperlinked banner.

You had your website designed to your specifications because it represents your company. It’s a virtual window front so it needs to look good or those potential customers are going to take their business elsewhere. It should go without saying then that your online video player needs to be treated with the same self respecting scrutiny as your storefront.

Don’t just leave it on your website looking like a cheap application. Jazz it up and design it to demonstrate the high standards and creativity associated with your company. Sure, people use it to watch your video content but why not also use it for extra branding opportunities to make a connection? Presentation of your branded videos will also affect whether or not potential clients watch them so do your company a favor by getting a quick and easily customizable video player at Vitomy.com.