The importance of playlists in custom video players

Posted by vitomy on October 24, 2011 0 Comments

YouTube related

Your company has managed to create 20 high-quality videos designed to inform and entertain your target market. Like any marketing assets, you need to make those videos available to as many potential customers as possible. YouTube can be an attractive option because it has hundreds of millions of users, its videos rank well in Internet searches, and it’s free! Using YouTube probably seems like a no-brainer.

Often, though, marketers find themselves disappointed because YouTube views don’t seem to translate into higher sales.

It’s not that YouTube has such a negative effect on marketing. It’s just that it doesn’t let you do enough marketing to begin with. While a lot of people can see your video content, it’s difficult to convert those views into sales or other more meaningful interaction on YouTube. In fact, there’s a pretty good chance that they will take in the content of competitors. This happens because when they finish with one of your videos, suggestions pop up that lead them to click on videos similar to your own. Some of your videos might show up but competitor videos are also going to be offered. This is the opposite of what you want to do when marketing with video content—you need to incorporate more than YouTube into your video marketing strategies.

Don’t drop YouTube, but don’t make it the only player that shows your videos. Use a unique, branded, custom video player with playlists that only feature your marketing videos. This will keep customers focused on your content, will expose them to branding materials placed right on the player, and can be adapted to leading viewers to a direct sales page.
Sign up for a free Vitomy player now and see why this custom player is where you should be showing your video marketing assets.