Use Online Custom Video to Get Connected With Your Website Viewers

Posted by vitomy on August 15, 2011 0 Comments

Attractive business woman working on laptop

The main goal of most marketing content is to convince people to buy products or, in the case of non-profits, make donations. Among the various strategies used for converting people into clients and donors is one that can yield big results if it functions as hoped. This strategy is using content to connect with people at a personal level. We feel a natural inclination to be drawn to or “connected” with other people when they talk about personal, emotional experiences to which we can relate. This is why many people tear up or feel emotional when they watch sad or highly emotional parts of a film, or read about tragedies in a book.

We are much more likely to feel affected by emotional parts of film and book, however, when they involve characters whom we feel we know. This same philosophy can be applied to marketing and can be especially capitalized upon with marketing video content. The following are three ways that you can use online video content to personally connect with viewers:

Produce and showcase “personal” themed videos and get a personal response from viewers – This doesn’t mean that you need to make videos that cover aspects of your own life, but it does mean that you need to make video content that tells a believable story. If you do have a dramatic, funny, or uplifting tale to tell from your own experiences, then that’s even better but you still have to make sure that it can be related to your products. One of the commonest ways to do this is by showing a story where people use your products to solve some problem. A key point, however, is to make the story absolutely believable because if you use bad actors and a phony storyline, your video is going to look like a joke. Although you will win points for generating laughter, those viewers probably aren’t going to run out and buy your products. For the most credible and effective video content, use taped testimonials showing customers who describe how your product made their lives better.
Make videos that spark an emotional connection – This is a tough one but if you can manage to produce videos that successfully work this angle, get ready to watch some major growth spurts for your company! Keep in mind, though, that this strategy tends to work better for non-profit organizations because many of their goals are emotionally driven to start with.
Create a logical connection with content on your online video platform – Although this doesn’t sound as personal, viewers will feel a personal connection if your business video content shows them how to logically solve problems related to your industry.

Don’t just show any old videos on your Vitomy custom player. Display content designed to seriously connect with viewers for effective marketing. Start connecting with clients now by signing up for a free Vitomy player!