Using a branded video player as a landing page for social posts

Posted by vitomy on November 15, 2011 0 Comments

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Social media has become a vital component of marketing strategies in every industry. They’re simple to use and are designed for the kind of meaningful one-to-one communications and referrals marketers have always sought. Unfortunately, it’s harder than it sounds to find social success, as many or most of the popular platforms are free to use and fairly intuitive, which leads to tons of competition for the limited attention of audiences.

The key, therefore, is in the strategy. Rather than off-putting sales pitches, many brands opt for a more easygoing approach. Often, this involves helpful or casual information that includes a link to a landing page with more direct calls to action. This strategy can be very effective because it keeps the calls to action and direct sales pages separate from the more casual social media sites.

If you really want to make inroads with your audience, there must be touch points that are rich and interesting enough to grab their attention, yet simple and directed enough to lead them to a given activity (be it making a purchase, making a donation, signing up for a newsletter or whatever else). Custom branded video players – ones that combine rich, compelling video content with interfaces that include calls to action, can be a big part of such a strategy.

Immediate call to action – Even if you don’t include a strong call to action in the video, you can place a call to action banner right on your custom video player. They won’t miss it and when they click on it will be sent to a direct sales page.
No need to create new landing pages – Why waste time and money in creating several landing pages when clients can be directed to a dynamic, branded, call to action video player?
No need to send them to YouTube – If you’re using Vitomy, you never have to worry about YouTube’s “related videos” distracting people from your message. Even if you’re using Vitomy’s YouTube only option, audiences won’t see content other than your own until your video is through.

Also, take a look at Vitomy’s Facebook page and use it to share your players and offer us feedback on how we can make Vitomy (and our Facebook page) better.