Using a Custom Video Player in Social Networks

Posted by vitomy on July 25, 2011 0 Comments

handing baton from one person to another symbolizing partnership

Social networks are those Internet sites that are driven by users. Unlike websites that contain static pages but have no room for comments, the input and thoughts of users make up the majority of content on social network sites. Think Facebook, YouTube, Twitter, forums, and blogs. Now, take into account that they are the primary way in which people interact when using the Internet and you get an idea of how important these sites can be for marketing purposes.

Social networks are basically where most Internet users are spending most of their time, so you need to hang out with them in the same virtual communities to introduce your brand and sell your products. The importance and value of social networks is further strengthened when one takes into consideration that people can and do comment on your marketing materials. Get enough positive comments and you end up with other people doing some of your marketing for free!

There are a number of ways to leverage social networks for your business, one of the best being a customizable video player. Once your custom video player is designed and ready to rock and roll, just start sharing it with your social network on sites like Facebook, Twitter and LinkedIn. Every time you share that branded video content, you give other users in your network the chance to likewise share it. Not only do they end up sharing your videos, but they also end up sharing your custom video player.

This is a major step above just sharing video because it makes many more people aware of your customized, carefully branded player. Since people in your networks probably pertain to your niche market, then it’s also more likely that they will share your custom video player with other people in your niche market. Basically, it makes for a situation where potential clients are “handing out” your branded, marketing materials to other like-minded people, and all of the links come straight back to your site.

Those links on your branded player will in turn increase your sales and help out your website in search engine rankings. This helps with search engines because the number and types of incoming links to your website are one of the most important factors for determining where you come up in organic searches.

Overall, when you use a custom video player in conjunction with social networks, your video content becomes much more valuable due to the branding power and call to action links on the player itself.

Start sharing your unique custom player now with a free account of a Vitomy player!