Mobilize your video marketing with Vitomy

Posted by vitomy on October 18, 2011 0 Comments

Custom branded video players on phones and tablets

Save for the hermits in your customer base, your marketing audience is everywhere: they’re not just at home on their laptops or online while at work, so you need to be able to reach them while they’re on the go.

They’re bored on their cell phones in doctors’ waiting rooms.
They’re at airport terminals Web surfing on their tablets.
They’re in the back seats of cars, looking for ways to pass the time on long road trips with their myriad mobile devices.

The problem is that if you’re using video to capture this mobile audience’s attention (or even if you’re trying to reach those browsing the Web on conventional devices), you’ll almost inevitably have to contend with one of a video marketer’s most feared enemies. It’s a poacher of viewers most known as “related videos”.

Take YouTube, for instance. Every time a video ends, YouTube suggests you watch at least a handful (supposedly) related videos. Some of these are related, but others might not be. And the chances that they came from the same source are even slimmer.

Now put yourself in the video poster’s position. Some of those suggestions might be your videos, but others will not be. That is to say, some of the suggestions might keep viewers engaged with your brand, but others will lure them away.

Of course, there’s very little you can do about this on YouTube—but you don’t want to just ignore YouTube altogether. Certainly you should accept the bad, for it comes with lots of good. YouTube gets insane traffic, and you don’t want to miss out on that exposure.

But why surrender control of your video experience to YouTube when people see video on your Web site? Why give up your spot on viewer’s cell phone and tablet screens to others?

It used to be that you had no choice. Unless you had tons of money or a lot of skill, you were using YouTube’s embedded players on your site.

Vitomy is the way out. Whether you need to get people to experience your video content in Flash or HTML5, Vitomy lets you control interaction with your brand and its videos from beginning to end, which empowers you and your video to generate more sales, engage customers more meaningfully and get your message across—be it from desktops, coffee shop tables or the palms of your customers’ hands.

Sign up for a free account today to test drive the platform. Once you’re comfortable with it (which shouldn’t take long), you can upgrade to a premium account and take full advantage of Vitomy’s great features.