Ways Small Businesses Can Use Online Video

Posted by vitomy on April 18, 2011  0 Comments

Why would a small business ever need something as high tech as a video platform? After all, isn’t it just a complicated and expensive “toy” that only bigger companies can afford to play around with?

There are many ways to answer the first question but to keep things short and sweet, let’s just say that you need it to adapt to a new marketing dynamic. As for the second question, we can sum things up even better with one, unmistakable word: “No”.

I realize, however, that you may still need some convincing so I will outline two big ways that online videos can be easily used by small business owners to get fresh and busy with their marketing:

1. Boost your branding – Who says that powerful branding is only limited to big companies with serious cash flow? Having truckloads of money to spend on branding would be nice but very affordable online video services mean that you can save that green for a rainy day. Online videos shown on your own video player put the power into your branding because the player itself will feature your logo and other branding materials as part of the player, as a banner seen at the top of each video, or even as a backdrop to your videos. Keep in mind that not all online video platforms can be tailored into being your own, personal tool for branding so make sure you that you are using a video player that can be easily customized.

2. Build your database of potential clients – There is no marketing like direct marketing and what better way to do it than by sending marketing materials to a list of potential clients from your niche market? The advantage of online videos in this regard is that just about every viewer is a potential client because they chose to watch your videos for their subject matter. Unlike television viewers who are exposed to marketing materials by chance when they watch commercials, people who watch your videos click on them because they are already directly interested in your product or service. A customized video player helps you directly call your viewers to action by using clickable ad banners. Here they can be driven to a landing page where they can sign up for a newsletter or other offer. Direct marketing in this manner is especially useful for small businesses that sell to specialized markets or that don’t have the money to spend on high-cost, low return traditional marketing methods.

Don’t be fooled into believing that website videos are just a tool for bigger industry players. To learn more about how online video players can be used by small businesses in addition to the two ways above, sign-up for a never-ending free account to Vitomy – the online video platform created for small-to-medium-sized businesses.

Leave a comment

Back to Post Listings >