What’s Next for Your Nice Website?… A Custom Branded Video Player!

Posted by vitomy on June 29, 2011 0 Comments

Boy Jumping With Electric Guitar Over White

You finally have your professionally designed website done and ready to rock and roll. A lot of thought went into it and it’s looking good. Pages are set up to be found by your niche market and when they arrive, clients are greeted by a crisp, clean set-up that is easy to navigate and leads them to sales and lead pages. You have a lot of good content and even a link to a professionally written blog but you can have all of the above and more, and still lose out to the competition if you don’t make use of online video.

No matter how sweet your website looks, if it doesn’t greet viewers with the sights, sounds, movement and emotion of online video, then it’s just not ready to connect with your niche market. If you are a regular YouTube user then you can already surmise why you also need to include videos in your website. Online video content has become so popular that many people have begun to expect it with every website visit. Well, at least they are going to linger longer at the websites that offer up some sweet video content that keep your visitors informed and engaged.

Not only do you need to show videos of your products to those potential customers, but you also need to showcase your marketing material with a uniquely designed custom, branded video player. This is because a video player that you personally customize does the following:

It improves appearance – It tells customers that your company is innovative, creative, and different from competitors. It catches the eyes of clients and leaves a lasting, favorable impression.

It is a powerful branding machine – A video player that you customize has major potential for branding. For example, with a Vitomy video player, you can create and use a transparent background that shows your company logo. You can also upload an image of the company logo to Vitomy and use drag and drop tools to place it onto the most strategic area of the player. Doing either of these things will ensure that customers are exposed to your brand every time they watch one of your videos.

It helps with call to action campaigns – Want customers to buy your products now? A Vitomy player can be easily used to encourage people to purchase your products by including a banner that leads them to a direct sales page. This capability works even better when used in conjunction with sales videos.

It takes you further than your own website – Using online video content with your own custom branded video player takes your brand and your message further than just your website. When you create video content that is entertaining and informative and use a Vitomy player to publish it to your website, your video can travel further, faster with the help of Vitomy social sharing and embedding tools! When your visitors like your content, they’ll share it with their friends and the Vitomy online video platform has built-in reporting tools to tell you.

In these online video watching times, no website is complete unless it has a video player that you can easily tailor to suit your target market needs. To experience the ease of working with the most customizable video player available, sign up for a free account to Vitomy.