Why to Get an Online Video Player that You Can Design with Ease

Posted by vitomy on May 31, 2011 0 Comments

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Video content is the preferred media format for a huge number of Internet users and has thus become an invaluable marketing asset. Various video players have been designed to meet the need for showcasing videos online but not all of them have the same options and flexibility. Some custom video players have a low capacity for the number of videos they can host while others are costly—not reasonable for a small businesses. Most are also lacking in one of the most valuable features, the extent to which they can be branded.

Here are a few reasons why the customizable video player is the route to take for showing online video content:

Value Add – A regular video player will add value to your website or blog but not near as much as a video player that has been customized to offer unique appeal and direct your audience to take action. A tailored, professional presentation of online video will help your website stand out from competitors sites with standard video players and will encourage visitors to spend more time at your site. When visitors finally click away from your website, they will leave with a good impression, will probably tell their friends, and will come back for more.

Marketing Power – Not only does it show videos specifically targeting your niche markets, but you can also place banners on the player that link directly to your designated landing pages. Use call to action banners to promote featured products and direct viewers to more detailed pages where you can collect their contact information or allow visitors to immediately buy your products.

Branding – This is one of the major advantages of a video player that can be easily customized using simple drag and drop functions. You can show videos with a logo in the background or at the end of the video but why not also show your logo, color scheme and choice of “hero” graphics on the player itself? This can be easily done with the best customizable video players and ensures that potential customers have a memorable experience with your brand every time they watch your video content.

Control – Being able to customize your video player gives you a higher degree of control over one of your most valuable marketing tools – video. You branded video player turns your video content into a powerful marketing assets by bringing together rich content with powerful imagery and strong call to actions that you can easily share on websites, blogs and social networks with great control and tracking ability.

There are very few video players that are extremely low cost, can host a ton of videos, can be used in conjunction with your YouTube videos, and can be totally branded to exceed your online marketing goals. To experience a video player that does all of this and more, sign up for your free account of the Vitomy video player software at Vitomy.com.