Will it Brand? « Vitomy

Will it Brand?

Posted by vitomy on August 24, 2011 0 Comments

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This is an important question to always keep in mind when investing in marketing materials and tools. If the tool in question can be viewed by potential clients, then this question becomes especially pertinent because branding is often about presenting your company and/or product to potential clients as frequently as possible. For this reason, online video players should always be adapted for branding purposes.

When people watch your branded marketing videos on customized, branded video players, exposure to your brand is made deeper. When they watch videos on a branded player, they have to interact with your brand to get the video experience. This combination of interaction and concentrated viewing makes a customized online video platform one of your most powerful and effective tools for branding.

How to brand video players using Vitomy – A Vitomy player is designed to be your own, personal branding machine. Make an image of your company logo or main product, upload it to your Vitomy player and choose it for a transparent player background. This way, viewers will be exposed to your brand every time they watch a video. Other things you can do with Vitomy include uploading an image of your logo and placing it onto the player where it will always be seen, choosing colors that evoke your brand, and putting a branded banner onto the player.
Why it is so easy to brand with Vitomy – Branding becomes an easy endeavor when you use Vitomy because you have complete control of the video viewing experience. It’s not like you need to write code either. Just upload branded materials for the various components of the player, drag and drop them where you want, and you will have made a unique, highly valuable branding machine. People will be exposed to branding when they are drawn to it on your website. It brands because most people visiting your website will use your branded player. It will also brand more than you had ever imagined when your player is shared on social media sites and thus spreads your brand far and wide.
Advantages of a complete branded experience – When people are only exposed to branding found in a video or when they see a company logo on a home page, they might not remember such tepid exposure to your brand. Compare that to the reinforced branding they experience when checking out and interacting with the coolest feature on your website and it becomes obvious why a video player customized for branding purposes that also shows branded videos provides the type of branded experience that will make an impact.