Your brand should be on Twitter, but what should it tweet?

Posted by vitomy on October 26, 2011 0 Comments

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You probably hear a lot about the importance of social networks to marketing strategies. What’s harder to find are concrete, actionable strategies for using social media effectively.

Part of the reason these things are harder to find is that, in many ways, this is still being figured out. There are some things, however, that are clear by now. Among those principles is one simple idea: you and your business are better off gaining meaningful traction with genuine content and interactions than looking to gain likes, views and follows by any means necessary.

Here at Vitomy, we’re committed to making your business marketing more effective. That means not only offering a great tool for enhancing your video marketing, but also sharing ways to use that tool.

That in mind, we thought we’d share some of the broad principles that inform Vitomy’s use of social media. How do you use social networks for your business? Do these guides seem to make sense for you? What princples and goals guide the content you share?

Our social media guidelines are centered on the idea that Vitomy communications should be a reflection of who we are as a brand. Take a look and let us know what you think.
It’s important to understand what Vitomy is and is not before understanding what Vitomy does and doesn’t tweet.

What Vitomy is:

Vitomy is a platform built to help small and meduim sized business owners make the experience of interacting with their video content more consistent with their brands and more supportive of organizational goals.

So we do share messages and information that relate to branding principles, be they video branding ones or broader.

Vitomy is simple and built for people with either (a) limited technical skills or (b) limited time to spend applying technical skills to build bespoke video players.

So we do share tutorials on very basic skills that could be applied by people who don’t intend to invest in advanced software or hardware.

Vitomy is cutting edge.

So we do post information on new technologies, so long as they relate to branding (or the consumption of branded materials). If the relationship could be unclear, explain why the message is relevant.

Vitomy speaks the language of and supports SMBs.

So we do use messages that are relevant to the needs of businesses that size, not necessarily much larger ones.

What Vitomy is not:

While it’s true that content producers could benefit from using Vitomy to present their work, Vitomy is not itself a content production tool.

So don’t assume that people will come to Vitomy for tips and tricks on such advanced tools as After Effects. Many of our users have neither the time nor the money nor the expertise to use that very heavily.

While Vitomy is relateable and cutting-edge, Vitomy is not edgy. Think of Vitomy as speaking in the voice of your cool coworker across the hall, not your cool friend in the next barstool.

So don’t use naughty language, or even abbreviations for naughty language.

Consider this: at least some Vitomy users are offended by vulgarity, but no Vitomy users are offended by the absence of vulgarity. Why offend a few?

We’d love for everyone to come across Vitomy players, but the audience that would actually benefit from paying us for a subscription to the premium version is much smaller.

So don’t tweet messages that are intended solely to attract follows from anyone and everyone possible.