YouTube and the Customized Video Player – How to Make them Your Marketing Allies

Posted by vitomy on April 12, 2011 0 Comments

youtube-custom-video-player

YouTube is “the” destination for watching videos online. This is where it all started and it hasn’t stopped being the main platform for viewing videos online. In fact, it has become one of the most popular, most visited, and most used websites since the dawn of the Internet so it goes without saying that you should figure how to best use this powerful tool to your advantage. As with any free service, though, there are limits to using it for marketing purposes so no serious business should rely solely upon YouTube for marketing. Length of videos and extent of branding in particular can be constrained by just using YouTube alone.

A great way to leverage YouTube for marketing is to meld it with an online video platform allowing you to completely customize the video player. Of course, the online video player has to have been designed to be used with YouTube and since few have this feature, this should be investigated before purchasing one or acquiring a subscription to such a service. A few ways that YouTube can be used in conjunction with a customizable video player for improving your online marketing are:

1. Import YouTube videos – When players use YouTube videos, they provide more of a connection between your custom video player and the online video giant. This allows for greater access to the hundreds of millions of YouTube users without sacrificing valuable branding associated with your customized player.

2. Post videos on YouTube to alleviate storage space – Even if huge amounts of space are available with your customized video player, posting large numbers of high quality video to keep up with your competition could surpass allowed storage space. In the rare case that this occurs, making use of YouTube to post videos will save money that would be spent on additional storage. If a solid presence on YouTube was already established, this would also ensure that those “extra“ videos reach the intended audience with your custom video player to extend your branding.

3. Experience serious ROI – Since a YouTube account costs nothing, yet has the incredible potential of connecting with huge numbers of users, the ROI of video assets on this platform combined with connecting it to your customized video players are greater than using a platform that does not incorporate easy access to YouTube in its design.

YouTube on its own is a valuable tool for marketing with videos but is even better when combined with a customized video player that can use the content on this internet giant. To experience how easy it is to design custom-branded video players that allows you to make use of your YouTube videos, sign up for a free account to Vitomy.